Treasury Wine Estates is Australia’s largest winemaking and distribution business. With sales totalling over 35 million annually, Treasury generates over A$2 billion in revenue. It is responsible for over 70 brands and sells to more than 70 countries worldwide.
With a global workforce of over 3500 and the rapid emergence of social media, Treasury Wines felt it necessary to educate its staff around responsible social media usage, identifying the detrimental impact improper use can have on its clients, suppliers and brands. With the social media policy document sitting at 30+ pages, Treasury were doubtful staff would adequately digest the document and asked us to look at a solution.
The solution was to create a communication segment which could present the main concepts of the document in a short, engaging and digestible format. One which could be easily comprehended by all employees of TWE. The final result was a bright, eye catching info-graphic style animated video to lighten up what would have otherwise been seriously drab jargon and a heavy legal read.
Treasury Wines Estate
Video Direction & Animation