Home Sanctuary creates peaceful and calm environments using Japanese tidy techniques. Our client was the first Australian to be trained by Japanese organising inspiration, KonMari.

Brief
wildminds were engaged to rebrand the business and define its unique positioning, given  our client hadn’t taken the time to consider their brand values, company beliefs and how these are conveyed through branding.

Solution
From our strategy assessment it was clear the current branding was at odds with what the client wished to do; that is, provide a calm, peaceful, mindful tidying service with an emphasis on eco-sustainability. The business name, ‘Organise Australia’, was generic, rigid and not on-brand.

wildminds presented Home Sanctuary with a comprehensive brand positioning and communications strategy. By placing bold typography with complimentary colours, the visual language adopted a warm, engaging and distinctive look- a brand that’s professional and welcoming.

We were aware of the possibilities for our client to extend into different service offerings, and were conscious of delivering a brand that could grow and expand with the business.

The circular icons represent the three aims of the business: Minimise, Organise and Harmonise.  These icons hold smaller circular icons, lending them easily to animation.

The, ‘Mindful Living’ tag positions the company’s values front and centre, and states the ideal outcome of helping clients tidying their spaces and lives. The HS brand visually displays as clean, calm and helpful, as its main mission; making small changes to have big impact, is a value seen throughout the business and brand.  

The final result delivers warm, peaceful, personal yet professional brand that is consistent across the website, hardcopy and social media. A brand that’s a reflection of the Founder’s values and mission, wildminds created a unique business positioning within the professional tidying space.