Plus Architecture is a large multi national firm with offices across Australia and New Zealand. They are a highly regarded Melbourne-born firm creating stunning architecture of a world class standard.
Plus Architecture has grown into a large company. Although the Directors had a clear vision of what the company stood for, they felt it was important to bring a united vision to the brand. wildminds was asked to create short films that would, in a relaxed and informative way, communicate to staff what were the ‘Plus’ brand values and philosophy; what was the Plus vision, and how Plus should engage with clients and the broader marketplace.
To gain an understanding of who Plus Architecture were, we asked a lot of questions. And we got a lot of answers. We learnt a lot about how Plus Architecture draw on the experience of combining innovative thinking with new ideas and then how they apply them to create breath taking solutions.
We learnt that Architecture is built on a journey.
One of collaboration, nurturing, working seamlessly together and transformation. The theme of building kept coming through. From the building of client relationships to building careers, to building and construction itself. ‘We build’ became Plus Architecture’s brand position.
We build architects.
We build careers.
We build solutions.
We build skylines.
We build dreams.
Communication, Website, Video