myProsperity is a relatively new and growing tech company bringing a unique financial platform to the marketplace. As the only technology of its kind to bring your entire finances together in one place, it enables access to your current financial situation in real time, empowering you to stay in control of your financial world. Their technology is invaluable for financial advisors, accountants and bookkeepers not only in helping them be more efficient and productive but also to uncover untapped revenue streams.
myProsperity is a fast growing company. Like many companies in this position they hadn’t taken a breather, stepped back and accessed their own company beliefs, brand values or positioning. The stakeholders felt the way they expressed and presented themselves needed attention before becoming bigger, so they could grow into the future with a focused and cohesive brand platform that reflected their business philosophy.
Tasked with finding a solution, wildminds held a two session brand discovery workshop with stakeholders. Comprised of a series of exercises, the sessions were designed to distill deeper thinking about who myProsperity was. What were their brand values? Why were they in business? How did the company express itself? What were its beliefs? What made them unique? And so on.
wildminds presented myProsperity with a comprehensive brand positioning and communication strategy. We then created an integrated digital campaign which included an animated video with their new ‘sorted’ brand positioning. This was to coincide with the launch of a major road show around Australia in July 2017.
Workshops, Positioning, Communication, Website, Video