m-View: Melbourne creator of the world’s first innovative software platform to stream, store and collect intelligence gathering data in the form of live video. m-View’s live streaming and body worn video (BWV) puts your whole organisation at your fingertips. m-View gives you the power to access intelligence gathering information in real time enabling you to monitor, evaluate and respond to any situation.

brief
m-View were looking refresh their existing marketing material. They wanted to bring the different elements of their brand together and engaged wildminds to provide a brand strategy that reflected who they were and a direction they could build upon.

solution
As part of our usual brand discovery phase to determine who m-View were, we held a branding workshop with stakeholders to flesh out their values, tone of voice and personality. After digesting all the information, we presented m-View with a new brand communication strategy, together with cohesive brand guidelines and a new brand positioning: Intelligence in motion.