Dangerfield Exley Lawyers are a unique legal practice in Melbourne. They provide businesses and individuals with a comprehensive range of legal and financial services. An extremely innovative and progressive company; DE are early adopters of digital media to promote, drive and build their business.
After moving into new offices as a result of strong growth, DE assessed their brand communication and felt the need for a more focused marketing direction. wildminds were engaged to evaluate their brand position, update and refresh the brand and provide fresh communication strategies for their marketing and social media.
Steve Dangerfield and Simon Exley are two very driven lawyers. They are approachable, warm and engaging. Not what you generally expect from a law firm. This ‘refreshing’ approach to how they conduct their business became the basis for their new brand communication.
As part of reinforcing their new ‘refreshing’ positioning we developed a series of staff videos which delve into the lives of each staff member both in and outside of working hours. We covered their interests, what motivates them and why they love what they do. The videos break down the perceptions of a law firm providing an insight into the people who work for DE. After all, lawyers are human too!
Dangerfield Exley Lawyers
Positioning, Communication, Video, SEM, Social.