Cintac Timber specialises in sourcing and securing timber resources from around the world under sustainable management principles. Through their offices and strategic partners, they supply a large variety of species of timber to the global market.
Cintac wanted to attract investment from large hedge Funds and investors. Local knowledge is their real strength, along with strong relationships, large secure distribution channels, global reach and strong opportunities for growth. These were important aspects which make Cintac attractive within the global market. wildminds was engaged to redesign Cintac’s identity along with new positioning and a support line large financial investors would be attracted to.
Local knowledge and strength/partnerships were at the core of Cintac’s business. Much like their core values. The more we worked on Cintac, the more we realised words like local knowledge, global reach and growth came through strongly. The ‘Power to Grow’ positioning tapped into these values. It was a line that summed up positivity and encompassed strength and growth of development and sustainability.
Identity, Positioning, Communication, Print, Livery