The digital marketplace is a vast, brutal wilderness where brands and products can quickly die, starved of attention and relevance. The competition for awareness and engagement is relentless, the consumer’s options, endless.
Lazy executions will get you publicly mauled. Tame ideas are dangerous. Passive strategies will be ignored. If you’re lame, you’ll be lunch.
wildminds is a creative ideas-first agency. We’re a bit smarter, bit faster, a bit more cunning than most. Let us give you a taste of wild thinking, and show what we can do to help your business get noticed.
Today the competition for attracting consumers is in overdrive. There’s so much out there. Reality TV. Posts. Facebook. Selfies. Tweets. Blogs. Instagram. Twitter. Snapchat. All vying for attention . . .
The digital age constantly bombards consumers with anything and everything: from the most boring to the most outrageous. The effect of all this noise has groomed the consumer to absorb vast amounts of messages and information quickly.
One thing is for sure. Unless your message is succinct and on the money it will be dispensed with just as quickly. You have a few fleeting seconds to engage before you’re gone in the blink of an eye.
It takes a little wild thinking to break convention and set brands apart.
With all this exposure competing for attention, consumers have become desensitised to anything that isn’t extraordinary.
Wildminds believe whatever brands do there has to be an ‘x’ factor, or what we call ‘wild factor’. That doesn’t mean the communication promoting your brand has to be too ‘out there’ but we believe it must have a reason for being. A ‘wild factor’ to cut through and engage.
It must make the consumer stop and think, or laugh, whatever; but most of all engage and leave them wanting more. At wildminds we strive to keep creativity wild, exciting and original because at the end of the day, a great idea is all that separates your brand from everyone else.