Captivating. Emotional. Responsive. Live. A picture tells a 1000 words, as the saying goes. Add movement, audio and clever direction and you’ll evoke a response in viewers...
Read MoreAs design consultants and brand experts we are regularly asked to look at developing particular marketing assets for various businesses. In most cases, the clients’ brand has never been reviewed to convey the true direction...
Read MoreMarketers everywhere are rethinking their position, because they have to. The old story of CEOs cutting budgets and marketers being forced to reconsider their roles is one we've heard for far too long...
Read MoreIn a post on Facebook today, Mark Zuckerberg announced, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”...
Read MoreThe hype around social and digital media marketing can be so loud, few are looking into what short-termism and ‘efficiency’ thinking that drive these activities are tangibly doing for brands....
Read MorePinterest has opened up search advertising recently with its targeted ads applying user-searches; giving its marketing partners better opportunity to reach consumers who are ready to buy. This week Pinterest announced it's adding search ads to...
Read MoreBy Kelly Sargent. Why numbers don’t matter. Who likes this? All your friends like this. So, who cares? People who ask, “How do I get more Facebook likes?” do not understand the data they’re talking about. A ‘like’...
Read MoreBrevity no more: Twitter is upping its character limit from 140 to 280! We all know Donald Trump is a frequent user of Twitter to announce policy decisions and can now fit two policies into...
Read MoreEver wanted to 'unfollow' a Facebook friend or page but the pain of them knowing you did so is just not worth the hassle? Introducing Facebook snooze - the discreet way to mute friends, groups, and...
Read MoreRecently we were engaged to launch a new client. We were engaged to develop a name, positioning, and concept to launch a brand offering high-end pre-loved luxury bags, jewellery and accessories. A brand that would do...
Read MoreBy Kelly Sargent. There are only two mistakes you can make when using social media. Being aware of these mistakes is half the battle, it’s the balancing act in-between that will determine your success. The two mistakes...
Read MoreBy Kelly Sargent. Do you know who these key social drivers are and how they could help build your business? Influencers and affluencers are individuals who can have a major leverage in building your brand. They are key...
Read MoreThe social app company Snapchat has become a device maker with its new high-tech spectacles that’s pushing augmented reality...
Read MoreA company’s ‘brand story’ is essentially what people believe about you based on what you say and how you’ve said it. It answers the questions of ‘Who are you?’ and ‘Why are you doing...
Read MoreNot sure if this is a toxic-free pen you would give your kids, but it is definitely a cool idea....
Read MoreWorking with other creatives normally comes with huge challenges; namely, many other aesthetic visions, perspectives and opinions. Put a team of creative minds in the one room...
Read MoreIt is odd that in today’s digital world, some businesses are still grappling with using social media; while everyone is at the party, they’re outside wondering what all the fuss is about. A common attitude...
Read MoreThe truth is having a business and not using social media is like having a car without wheels; you're missing a large part of the terrain and not going anywhere fast. Worse than being stationary;...
Read MoreUnless you’ve been living under a rock for the last decade (which is fine if so, we have some exciting news for you!) you will have noticed sweeping changes in the digital social landscape. There's...
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