Blog Archives | wildminds agency

New 2018 Showreel.

Six reasons your business needs video

Captivating. Emotional. Responsive. Live. A picture tells a 1000 words, as the saying goes. Add movement, audio and clever direction and you’ll evoke a response in viewers...

Branding. Let’s address the elephant in the room.

As design consultants and brand experts we are regularly asked to look at developing particular marketing assets for various businesses. In most cases, the clients’ brand has never been reviewed to convey the true direction...

Why CEOs cut your marketing budget and what you can do about it.

Marketers everywhere are rethinking their position, because they have to. The old story of CEOs cutting budgets and marketers being forced to reconsider their roles is one we've heard for far too long...

Facebook: Making the newsfeed more ‘meaningful’

In a post on Facebook today, Mark Zuckerberg announced, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”...

Relying on digital alone to build your brand is like having endless one night stands

The hype around social and digital media marketing can be so loud, few are looking into what short-termism and ‘efficiency’ thinking that drive these activities are tangibly doing for brands....

Cool new ad options on Pinterest

Pinterest has opened up search advertising recently with its targeted ads applying user-searches; giving its marketing partners better opportunity to reach consumers who are ready to buy. This week Pinterest announced it's adding search ads to...

Likes Vs Relevancy

By Kelly Sargent. Why numbers don’t matter. Who likes this? All your friends like this. So, who cares? People who ask, “How do I get more Facebook likes?” do not understand the data they’re talking about. A ‘like’...

Twitter expands character limit to 280

Brevity no more: Twitter is upping its character limit from 140 to 280! We all know Donald Trump is a frequent user of Twitter to announce policy decisions and can now fit two policies into...

Mute your friends: Facebook hits snooze

Ever wanted to 'unfollow' a Facebook friend or page but the pain of them knowing you did so is just not worth the hassle? Introducing Facebook snooze - the discreet way to mute friends, groups, and...

The Bird: Are we too conservative?

Recently we were engaged to launch a new client. We were engaged to develop a name, positioning, and concept to launch a brand offering high-end pre-loved luxury bags, jewellery and accessories. A brand that would do...

The two mistakes you can make with social media

By Kelly Sargent. There are only two mistakes you can make when using social media. Being aware of these mistakes is half the battle, it’s the balancing act in-between that will determine your success. The two mistakes...

Affluencers Vs Influencers

By Kelly Sargent. Do you know who these key social drivers are and how they could help build your business? Influencers and affluencers are individuals who can have a major leverage in building your brand. They are key...

challenge belief. Change behaviour.

– Wildminds

Snapchat flirts with Augmented Reality

The social app company Snapchat has become a device maker with its new high-tech spectacles that’s pushing augmented reality...

A seriously wild idea for pollution

Not sure if this is a toxic-free pen you would give your kids, but it is definitely a cool idea....

products and services continue to develop and change. Market requirements change. So must a brand.

– Wildminds

The inspiring way to attract architectural talent.

Working with other creatives normally comes with huge challenges; namely, many other aesthetic visions, perspectives and opinions. Put a team of creative minds in the one room...

Three Business Benefits of getting Social in 2017

It is odd that in today’s digital world, some businesses are still grappling with using social media; while everyone is at the party, they’re outside wondering what all the fuss is about. A common attitude...

a little wild thinking that breaks convention and challenges the status quo is what creates great brands

– WILDMINDS

Without social you’re goin’ nowhere fast.

The truth is having a business and not using social media is like having a car without wheels; you're missing a large part of the terrain and not going anywhere fast. Worse than being stationary;...

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